Traditionally growers and drinkers paid attention to the cultivar they cultivated or consumed. This remains to be the case in Vanuatu where drinkers are familiar with the most popular varieties, and many have their personal preferences or know which cultivar is best suitable for what kind of occasion.
Elsewhere in the Pacific, the existence of a much smaller range of cultivars (with most or all cultivars being suitable for daily consumption), the switch from drinking fresh/green kava to drinking kava made from dry powder (usually made up from a blend of cultivars) and the practice of diluting dry kava with large amounts of water have all resulted in the lessening of the appreciation for unique cultivar characteristics. Similarly, until recently kava drinkers outside of the South Pacific were often not aware of the differences between cultivars, nor able to source single cultivar products due to logistical and technical difficulties in guaranteeing cultivar purity.